The First Custom Lens

Hi Everyone,

I wanted to tell you about a little side project I have been working on for almost as long as I have been working on the Digital Bolex. It’s called the Mixer Lens. It is the first POV lens for food related shows. As you may know the cooking show industry saw a huge boom in 2009…

Food shows are whipping TV networks into a frenzy – USATODAY.com

And we thought what is really missing here is the “Down the Barrel” shot of food as it’s being cooked. Introducing the first ever Mixer / Camera combination…

This setup is intended to be hand holdable like the D16, but we are in talks with Kitchen Aid to produce a base unit for this setup too. We believe this will really allow cooking shows to finally show their audiences the nuances of food mixing we all would like to see.
The lens would be a fixed focus, fixed aperture lens, consisting of only one moving part, the mixer. The mixer motor would be powered by the camera power supply, and have 5 different speed settings. And of course you can use crank on the side of the D16 to control it manually too!

 

We are excited to hear what you think of this idea, please leave comments below!

 

Thanks for reading,     Joe
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joerubinstein

About joerubinstein

Joe Rubinstein is one of the founders and CEO of Digital Bolex. At Polite in Public, a photo marketing company he also co-founded, Joe was the Chief Technology Officer who worked with electronics developers and software developers to create the Polite in Public Photobooth which helped define modern photo marketing services.

8 thoughts on “The First Custom Lens

  1. If cake batter gets in my camera is that covered under warranty? Interesting concept/idea. But I think something like this would be better for gopro cameras because you can get one for 299 and not feel bad about damaging it.

  2. Try to use fully manual cortnol and cortnol the film simulation nicely u will got almost same result with Fuji analog film output for me it’s normal bnw photo composition as per usual .coz u r guru he..he..

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